TNW: Facebook fatigue is spreading (but social media is on the rise)
Are people, at last, getting tired of posting and reading useless bits of babbling?
"Although the report says that the number of visits to Facebook continues to grow across all platforms, the world?s largest social network has reached saturation point among active Internet users in more markets, with significant user-growth restricted to emerging markets such as India, Indonesia and Brazil."
"More importantly across the three waves of research in 2011, Facebook users globally have reduced the frequency of key Facebook activities including sending digital presents, searching for new contacts or sending message to friends."
"The latest data shows Facebook Fatigue is spreading in the US from the early adopters who it identified as ?disengaging? in the GWI.5 report. Declines in social networking activity such as messaging friends fell 12% over the six waves of research, searching for new contacts fell 17% and joining a group 19% among all Facebook users in the US."